In my last post, I named the LinkedIn app as one of my top 5 apps for productivity. Now I am going to show you how to use it effectively as a PR professional.
Here at Practically a pro, we (okay, its just me) believe in networking! Professor after professor will tell us how important networking is to beginning your career, and guess what? They are right! One of the best ways to network with professionals is through LinkedIn. Mind you, nothing beats face-to-face networking, but LinkedIn is about as good as it gets web-wise. So here are some tips for making the most out of your LinkedIn profile.
First of all, make sure your profile is complete! Many potential colleagues will be viewing your profile and having out of date or incorrect information is a good way to leave a bad first impression. Make sure you include your education information, your work information, and especially your summary. Your summary allows you to tell the story of your personal brand-which is a huge opportunity for proving yourself. Also, don’t shy away from including volunteer work on your LinkedIn profile. Being involved in your community looks great to potential employers.
Now that your profile game is on point, join some groups. There are LinkedIn groups for everything, you are bound to find some you like. Make sure to look into LinkedIn groups that are connected to your school – alumni connections are great ways to expand your professional network. School spirit goes a long way!
Finally, use LinkedIn to search for jobs. LinkedIn has job postings that you can search by field, location, etc. This is what makes LinkedIn an excellent one-stop shop.
For some more tips on using LinkedIn, read this post from Hubspot.
Until next time,