As the social media director for an on-campus pr agency, I have learned a great deal about strategic social media.
One of my goals for this blog has always been to detail my experiences in the hopes that my readers will learn from them. In this post I am going to tell you five things that I have learned as a social media director for an on-campus pr agency.
- Social Media is a FULL TIME JOB. The fun thing about social media is that it is always updating and introducing us to new content. This is also what makes it such a large beast to tame. As a social media director, you have to constantly be monitoring all social media platforms. Staying current, responding to messages and engaging in conversations is all reliant on consistent social media monitoring. Social media doesn’t sleep – when you wake up, it is not unlikely to have tens of notifications. Take a look at this article for a look into the life of a social media manager.
- Schedule, schedule, and then schedule some more. Because of the huge amount of effort and time that goes into social media management, it is imperative to manage your time effectively. This means scheduling posts for times when you will be busy, blocking out chunks of time for interaction on social and creating an editorial calendar. Editorial calendars are indispensable for scheduling social media posts. By doing some of the heavy lifting ahead of time, you will take pressure off of yourself when you are swamped and racking your brain for a blog post topic. Remember, you can never be too prepared.
- A blog post isn’t just a blog post. As social media director, I manage the agency blog. Totally easy, right? Just write the post, press publish and sit back and relax. Not so much. In reality, every blog post is a large undertaking. First, you have to recognize that a blog post is an excellent opportunity for content for your social channels. In order to make your blog link-worthy you have to make sure it is complete. this means:
- Setting a featured image (must be royalty free or taken by you.)
- Tagging the post.
- Inserting hyperlinks.
- Promoting the post on social media
4. The success of your social media can be very emotional. I am only slightly ashamed to admit it – I get emotional when the social media accounts I direct are doing well. There have been many times when I have stared, proudly and triumphantly, at Facebook insights. Trust me, after spending as much time as a social media director does nurturing and growing an account, you start to feel like it’s your baby! You are happy when it does well, and not so happy when it does not so well. This is an example of when emotions and work overlap, which is something to be weary of.
5. Internal communication is key. When overseeing social media for an organization such as a pr agency, you have to be “in the know” about what all of the individuals in the organization are up to. When there are many clients and many client teams, this is no easy task. However, maintaining communication across the organization is an excellent way to keep abreast of new goings-on. Every success of the organization is an opportunity for great social media content. Even every day events can make great social content. Look around – even if the office seems to be normal to you, it may not be the norm for everybody. Showcase what makes your organization unique and use that to separate yourself from competitors.
I hope these five lessons have given you an insight into the job of a social media director. It’s not always easy – or pretty- but it is almost always more rewarding than it should be (I mean, hello, #4.)
Until next time, feel free to connect with me on any of my social media accounts or leave me a comment!