As I transition from a PR student into a PR professional, I am finding it increasingly rare to have any sort of relaxing time to myself. I am often going straight to class after work, or straight to a client meeting after class. Even on the weekends, I am checking my email and managing social media. So what gives? Is there any hope for a work-life balance in a marketing career?
According to the article, 60% of marketers have delayed using the restroom to meet a deadline. This isn’t even a work-life balance issue, this is a work-human needs balance issue!
Because of the digital world that we live in, we are constantly connected to our clients and teams. This makes any sort of separation of personal life and work life extremely difficult. Many PR pros manage social media for their clients. Social media, as we know, is a 24 hour a day job. Twitter feeds don’t stop, and neither can you. In order to prevent any social crises, it is imperative to be monitoring your client’s social media constantly. For some PR pros this might not be that big of a deal. If you are managing social media for a Fortune 500 company, you are going to have to put in a lot more personal time than if you are managing social media for a small local business.
In order to create a work-life balance, you have to decide what type of lifestyle you want. Do you thrive on fast-paced and high volume work? You may want to work for a large agency or in-house for a large company. Do you prioritize your personal time? Do freelance work or join a boutique agency that works with smaller clients.
It is possible to find a balance, but it is not easy. As you build up your career, you may have to put in more time in the beginning to be able to control your schedule later on. Plan for this. Envision a lifestyle for yourself and work toward it.
How do you maintain a balance? Connect with me and share your thoughts: